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Belle Maison • Montreal, QC • Home Decor E-commerce • 10 months
Content-Driven E-commerce Turnaround
How a Montreal home decor brand used content marketing to save $18K/month on ads while growing organic traffic by 320%.
+320%
Organic Traffic
$18K/mo
Ad Spend Saved
40%
Social Revenue
The Problem
Belle Maison was spending $30K/month on ads with declining ROAS. They had no organic content strategy and were completely dependent on paid acquisition.
Our Approach
We built a content-first approach with UGC-style product videos, influencer partnerships, and a Pinterest strategy for evergreen traffic. Our social media management focused on community building.
The Results
- Increased organic traffic by 320%
- Reduced ad spend by $18K/month
- 40% of sales now come from organic social
- Built a community of 35K+ followers
- Increased repeat purchase rate by 45%
“Our organic traffic now drives 40% of sales. CreatorFlow helped us build a sustainable growth engine.”
Marie-Claire Dubois
Founder, Belle Maison
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